Hirushika Weerathunga

Public relations and media management undergraduate & Digital Marketing Coordinator

Creating compelling brand stories and driving digital engagement through innovative marketing strategies.

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About Me

Digital Storyteller & Brand Advocate

I'm a passionate Public Relations undergraduate with hands-on experience as a Digital Marketing Coordinator. My expertise lies in crafting compelling narratives that resonate with target audiences and drive meaningful engagement.

With a strong foundation in both traditional PR principles and modern digital marketing strategies, I bridge the gap between brand messaging and consumer connection.

My approach combines data-driven insights with creative storytelling to develop campaigns that not only capture attention but also deliver measurable results.

View My Projects

My Skills

Public Relations

Media Relations
Crisis Communication
Press Release Writing
Event Planning

Digital Marketing

Social Media Strategy
Content Creation
SEO/SEM
Analytics & Reporting

Technical Skills

Web Development
Photo Editing
UI/UX Designing
Photography

Education

2021 - Present

B.A.(Hons) in Public Relations & Media Management

University of Kelaniya

GPA: 3.6/4.0

Relevant coursework: Strategic Communication, Digital Media Strategies, Brand Management, Consumer Behavior, Media Ethics

2021 - 2022

Diploma in English

Lanka Institute of Management Development

2021 - 2022

Diploma in Practical Digital Marketing

EMinds Academy Australia

Specialized in social media marketing, content strategy, and analytics

2017 - 2019

Swarna Jayanthi Maha Vidyalaya

GCE AL

Career & Projects

Digital Marketing

FutureX International Social Media Campaign

Developed and executed a comprehensive social media strategy for FutureX International PVT LTD, resulting in a 150% increase in engagement and 40% growth in app downloads and reach over 2 months.

Public Relations

Community Outreach Program

Planned and managed a corporate social responsibility event that garnered media coverage in 5 major publications and increased brand sentiment by 25%.

Content Strategy

Brand Content Revitalization

Redesigned content strategy for established brand, resulting in a 60% increase in website traffic and 35% improvement in conversion rates through targeted storytelling.